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The Fade Agency Talent & brand management · London / Lagos
London / Lagos / Worldwide

For Black women
who shape culture.

A boutique talent and brand management agency representing Black women across beauty, fashion, lifestyle, film, television and tech — with a bespoke, hands-on approach to career building, brand partnerships and cultural representation.

Meet the roster Work with us
Trusted by

Brands our talent has worked with

Who we are

About
The Fade Agency

Purposeful Partnership. Intentionally African.

The Fade Agency is a global brand and talent management agency committed to amplifying voices, building powerful identities, and crafting strategies that move culture.

Founded by Fadé Ogunro, our mission is to tell the truth about brands — helping individuals, influencers and businesses build identities that resonate deeply, communicate clearly, and last.

With offices in London and Lagos, we live and work in the markets we operate in — combining cultural intelligence with global strategic perspective to deliver work that is authentic, intentional, and built to endure.

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Clarity

We diagnose exactly what your brand communicates — and what it should.

Strategy

A brand strategy built around your passion points, aspirations and goals.

Identity

A production-ready brand guide you can use from day one.

The Roster

Our
Talent

A hand-selected roster of Black women shaping culture — across the UK, Nigeria and the diaspora. Tap any name to see their world.

Selected work

The Work

Four brand worlds we build in — beauty, fine jewellery, fashion and culture — each one showcasing the talent behind it.

The L'Oréal Group — beauty, hair and skincare 01
The L'Oréal Group
Beauty · Hair · Skincare
View campaign
Fine jewellery — Akano, Boz and Messika 02
Fine Jewellery
Akano · Boz · Messika
View campaign
Fashion & Runway 03
Fashion & Runway
Paris houses & runway
View campaign
Cultural campaigns and the wider body of work 04
Beyond the Brands
Cultural campaigns
View campaign
Start a project
Our process

How We Work

01

Discovery

We start with a deep-dive session — your story, goals, aspirations, audience, and the impression you want to leave. We listen before we prescribe.

02

Audit

We assess your current brand across every touchpoint. What exists, what resonates, what is inconsistent, and where trust gaps need to be addressed.

03

Strategy

We build a brand strategy aligned to your passion points and goals — narrative, positioning, tone of voice, and audience alignment all brought together.

04

Identity

We create or refine your visual brand — colour palette, typography, imagery style, logo usage — into a cohesive and production-ready brand guide.

05

Delivery

You receive a complete Brand Audit deck, Brand Guide, and Strategy Document — everything your team, collaborators, or investors need to bring the brand to life.

Start here

The Brand
Audit

A rigorous, senior-led read on exactly where you are and what to do next — delivered as a clear plan you own, not a vague conversation.

Package 01

Individual

for creators & talent

For creators and talent ready to turn influence into ownership, deals and real wealth.

Best for creators, talent & personal brands
£1,500 + VAT
The Questionnaire

A 50+ question deep-dive into your brand, audience and commercials.

Expert Analysis

A senior read on your positioning, gaps and highest-return moves.

12-Month Strategy Deck

Your personalised roadmap to grow, land deals and build ownership.

Most popular
Package 02

Business

for brands & businesses

For brands building with African and diaspora audiences who want a clear, credible route in.

Best for brands ready to grow reach & sales
£3,000 + VAT
The Questionnaire

A 50+ question deep-dive into your market, positioning and goals.

Expert Analysis

Cultural and commercial strategy built for African & diaspora markets.

12-Month Strategy Deck

A board-ready plan for market entry, talent partnerships and campaigns.

For you · Individual & Influencer

What We Craft For You

For creators, talent, founders & public figures — your name is your brand.

Brand Discovery & Positioning

We start with you. Your story, your values, your passion points, and your goals — mapped into a brand positioning that is authentically yours and strategically sound.

Personal Brand Guide

A comprehensive visual and verbal identity guide: your colour palette, typography, photography style, and tone of voice — a complete toolkit for how your brand shows up everywhere.

Content & Narrative Strategy

We define what you stand for, what you say, and how you say it. From your bio and captions to interview prep and public messaging — your voice, sharpened.

Platform & Growth Positioning

Tailored channel strategy aligned to your audience. Where to show up, how to show up, and what content pillars make your brand magnetic and consistent across platforms.

Perfect for Content Creators & Influencers · Emerging & Established Talent · Founders & Entrepreneurs · Professionals & Public Figures
For your business

What We Deliver For Your Business

Before any campaign runs, the brand must be ready. We give your business a clear strategic foundation.

Competitive Brand Analysis

A full review of your position in the market. We analyse competitor brand landscapes, identify whitespace opportunities, and map where your brand can own a distinct and defensible territory.

Visual Identity Review & Brand Guide

Typography, colour systems, logo usage, photography direction — reviewed against market standards and refined into a production-ready brand guidelines document for your entire team.

Brand Narrative & Tone of Voice

We craft the story your brand tells and the way it tells it. From your founding story to campaign messaging — culturally intelligent, strategically sound, and built to resonate with your audience.

PR Strategy & Communications Framework

Media positioning, spokesperson strategy, and a communications framework designed for the long term — ensuring every brand move strengthens trust and drives sustainable growth.

Ideal for Startups & Scale-ups · Consumer Brands · Fintech & Financial Services · Lifestyle & Culture Brands
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